Kenneth Kobré’s groundbreaking new textbook, “Videojournalism: Multimedia Storytelling” (Focal Press) features sixteen richly illustrated chapters that provide detailed practical lessons in shooting, editing, producing and distributing the kind of high-quality videojournalism that is showcased in KobreGuide.com:

16 Marketing a Story

Students and professionals alike will learn how to find a riveting story; gain access to charismatic characters who can tell their own tales; shoot candid clips; expertly interview the players; record clear, clean sound; write a script with pizzazz; and, finally, edit the material into a piece worthy of five minutes of a viewer’s attention… while never losing sight of the main point: telling a great story.

The book is based on extensive interviews with (and contributions from) top professionals in the field. It is for anyone learning how to master the art and craft of telling real short-form stories with words, sound and pictures for the Web or television. The opening chapters cover the foundations of multimedia storytelling, and the book progresses to the techniques required to shoot professional video, and record high quality sound and market the resulting product.